KaBuM!
Aiming to expand the company’s consumer market, this project involved the creation, planning, and implementation of two new brand identities developed for the KaBuM! online store and its eSports team (kabum.com.br). KaBuM! is currently one of the leading players in the hardware market, with impressive monthly numbers and global campaigns in partnership with top brands such as HyperX, Gigabyte, and Redragon. The company also owns a professional eSports organization with line-ups competing in major Brazilian gaming leagues. This branding study plays a key role in strengthening KaBuM!’s presence across both markets by improving communication and enhancing the brand’s appeal to broader audiences.
Graphic Design, Branding, UI/UX