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Com o objetivo de ampliar o mercado consumidor da empresa, o projeto consiste na criação, planejamento e aplicação de duas novas marcas desenvolvidas para a loja virtual e time KaBuM (kabum.com.br). A KaBuM atualmente é uma das grandes líderes no mercado de hardware, com números mensais impressionantes e diversas campanhas mundiais feitas em parceria com as maiores fabricantes do ramo como HyperX, Gigabyte, Redragon, etc. Além disso, a KaBuM também possui sua própria organização de esportes eletrônicos, tendo line-ups nas principais modalidades do cenário brasileiro. Esse projeto de estudo é importante para reafirmar a marca dentro de ambos os mercados, melhorando sua comunicação e aumentando sua efetividade dentro de públicos mais abrangentes.